Here comes the business plan 3!
Before sharing the excitement, let's review the last two!
1. The innovative hair band inspired by the metal wire from the package of bread with Nic.
2. The franchise of Siu Yeung San Jin after the trip of Shanghai with Yes.
So the third one is the simplest one carrying the least risk.
No fixed cost or sunk cost at all.
It is a 100% service-based business.
There is a great protential market with lots of opportunities for business expansion.
I named it as "MTR Money Saver".
My business start-up location is Central.
It is ALL about the promotion machine taking HK$2 off your next MTR trip on the same day after you scan your Octopus card on it.
The promotion machine is located around the Soho area, which is quite a walking distance from the main office buildings ( IFC, Exchange Square, Prince etc..)
Therefore, in order to save money, you need spend your precious lunch time walking up the hill.
Now, I am offering to do that for you!
While you are saving HK$2 per day, I will charge HK$0.5 per day for my service.
I will collect your Octopus card everyday for the service.
Coming along I would prepare a contract.
For longer contract, I will provide also free plastic case with your full name printed and pattern of your choice (Hello Kitty, crystals, leather.. you name it..)
I will start at my office of 20 people... then expand it to colleagues in the same buildings... then IFCs ... exchange square...
I will earn HK$15 from every user per month.
Therefore, $300 dollars per month if everyone in my office uses this.
$1500 per month with 100 users.
Then I can do the same for Tsim Sha Tsui.
One downside is that, MTR might cancel the promotion.
Also, the market entrant is so low.
But I find this business particularly meaningful to all Central workers!
Transportation expenses have been going up crazily and this HK$2 actually is quite significant if you accumulate it throughout the time.
